What’s the best way to collect email addresses?
Collecting email addresses is an important part of your marketing that should be attended to as quickly as possible! But your sending useless emails? Maybe?
Having the email addresses of your existing clients and potential customers means you can let them know when you have new services or products and when you’re having a sale. You can also communicate with them regarding”How To” explanations, answer frequent questions, and even let them know if your office is open during a snow storm. They won’t forget you if you send them periodic emails.
To collect emails from your brick and mortar location >
This is something you may already be doing. Have a sign-up form at the front desk or ask each customer after they purchase if they’d like to be notified via email. You might consider setting up a request form for this on your copy of receipts.
To collect emails from your website >
Put a signup form on your site and display it in a prominent place. This usually means “above the fold” where website visitors can see it upon landing on your site and before they have to scroll down. A signup form, once set up, does not require any handling from you.
To get people to sign up on the form, offer them something they’d like to have. It could be a free coupon, a report on how to do something they’d like to do (relating to your business), a quiz to see if they’ll qualify for something, or just about anything that can be sent automatically that’s of a digital nature.
If you’d like to talk about what would work best for you, I have experience in this area and have some great ideas. Call or reply to this email to discuss.