Online shopping carts – boost or bane?
Here’s a bold statement – All small businesses should have a website, even if they do most of their business offline. A website may be where your next customer finds you, and with people buying more and more often online, it makes perfect sense for you to sell online too.
If you do want to offer products for sale on the Internet, then you’re going to need an online shopping cart. Choosing the right one is important because the wrong one could mean more work for you fixing problems.
It’s true, the right shopping cart can be a huge asset to your business and even increase the number of products sold to each customer when they buy. (Think Amazon and how they suggest other products you might like.)
The wrong cart can cause lost sales and mean huge headaches for you!
Here are some things to look for in a shopping cart:
1. The cart is secure and hacker-proof.
2. It can calculate shipping charges and tax.
3. The shopping cart can charge clients monthly for membership-type products.
4. It integrates with major credit card processing companies.
5. The cart can also offer customer upsells.
6. It will create a client database, which is very important.
7. The price for the shopping cart service is reasonable for what you get.
I realize how picking the right shopping cart can make a big difference to you. Give me a call and I can help you set up just the right one for your business.
